CLEAN PROGRAM
Clean Program, a highly successful health and wellness company, offers a 21-day cleanse program that has been featured on well-known platforms including Goop.
services
+ MARKETING CAMPAIGN
+ DIGITAL AD DESIGN
+ APP PROTOTYPE DESIGN
+ EMAIL BLAST DESIGN
+ PRESENTATION DESIGN
BEHIND the CAMPAIGN
Our combined design and marketing team first identified ways to motivate Clean Program users to continue to engage with the brand for the rest of the year and buy additional maintenance products as a result.
After our market research and testing, we came up with the “Become Greater” campaign. This campaign encompasses a journey that the Clean consumer is on with the brand. The consumer is targeted through each stage of their cleanse journey with Clean through Facebook ads. This messaging strategy would be incorporated throughout the 21-day cleanse packaging, accompanying print materials, social media, and website.
Client Presentation
Overall Campaign Visual
