DAWN MCKENNA GROUP
The Dawn McKenna Group is the #1 real estate team in Illinois and Naples and the #10 team in the Nation (within Coldwell Banker).
services
+ BRANDED PRINT COLLATERAL
+ SOCIAL MEDIA DESIGN
+ E-BLAST DESIGN
+ ADVERTISING DESIGN
+ SIGNAGE DESIGN
BEHIND the BRAND
The Dawn Mckenna Group sets the standards in luxury real estate. As a real estate and lifestyle brand, the visual identity is both sophisticated and charming.
Through minimalist design, an emphasis on white space, and structured layouts, the branding provides a strong foundation for any home and lifestyle aesthetic to shine. The branded collateral sets the team apart by creating a more seamless and elevated experience between the agent, client, and team as a whole in their industry.
“THAT MOMENT WHEN”
BRAND CAMPAIGN
The “That Moment When” brand campaign was developed alongside the Creative Director and Marketing Strategist to highlight the lifestyles that DMG sells with the homes. This campaign was implemented and tailored to the lifestyles of 5 different markets including Chicago, Naples, Hinsdale, Lake Forest, Winnetka, and Naples. Consumers were targeted through print ads, social media, and print collateral, including postcards and mailers. The “That Moment When” campaign contributed to record-breaking sales from the previous year by over $210 million.
