L.A.COOL
l.a.cool offers a curated selection of elevated wardrobe essentials and statement pieces that inspire the modern woman in everyday life, on vacation, and during special moments.
services
+ BRAND IDENTITY
+ PACKAGING
+ SOCIAL MEDIA
+ ILLUSTRATION
+ AD MESSAGING/DESIGN
+ BRANDED MERCHANDISE
+ BRANDED STATIONERY
+ SIGNAGE DESIGN
BEHIND the BRAND
The l.a.cool brand reflects the key values of the modern woman: functional, sophisticated, and ageless.
The logo stands for itself with its distinct name and clean typography characteristics, which inspired the entire brand identity with the focus on type and editorial minimalism. The monogram effortlessly combines each letter to form one cohesive element. Every detail in the brand identity was strategically designed to both stand on its own and collectively work with one another.
Effortless and elevated, this brand identity offers a timeless foundation for the designer fashion that l.a.cool artfully curates.
