TWO GUYS
Two Guys is Green Bay, Wisconsin's top-rated, digital marketplace that connects homeowners and businesses with premier property care from top-rated contractors.
services
+ BRAND IDENTITY
+ WEB DESIGN
+ SOCIAL MEDIA
+ BRANDED STATIONARY
+ LOGO ANIMATION
+ VIDEO EDITING
BEHIND the BRAND
The Two Guys’ brand is playful, inviting, rustic, and evokes a sense of community.
When creating this brand identity, it was important to represent both an individual’s property and a community aspect. The cabin illustration adds a playful element to the brand that alludes to those aspects of home and belonging. Taking inspiration from vintage textures and typography, and adding a modern twist created an identity that is both nostalgic and forward-looking.
Through playful illustrations, textured design elements, and rustic typography, this brand identity portrays an inviting community of Midwestern folk.
